Stop chasing homeowners
who were never ready.
Design Studio makes them sell themselves before you ever quote the job.
Every lead that lands in your inbox has already designed the project, accepted your pricing, and committed. You verify. You don't sell.
Most leads waste your time.
Every contractor knows this loop. A homeowner calls, you drive out, you scope, you quote, they revise, they go quiet. By the time you figure out the project was never going to happen, you've already lost an afternoon — and the next four follow-ups.
The lead pipeline isn't broken. It just isn't filtered. Real buyers and tire-kickers walk through the same door, and you can't tell them apart until you've already burned the time.
You show up — they had no budget.
An hour gone before the conversation starts.
You quote — they disappear.
The number was never close to what they could spend.
You revise — they ghost.
Three rounds of changes for a job that won't happen.
You visit — they were just looking.
Curiosity, not commitment. You drove forty miles.
Not only are you losing jobs.
You're also losing time.
What if you never had to go through that again? Ever.
Better yet — what if every lead already had a realistic design, a blueprint, a line-item scope of work, and they already agreed to and accepted your pricing… all done while you sleep?
Introducing APEX Design Studio
A powerful tool, native to your Apex site. It acts as your autonomous pre-construction department.
Try the studio
This is where the live, embedded studio loads. Click below to open it in a full window.
Open the studioWhat every lead
looks like now.
A homeowner lands on your site. You invite them to visualize their space — and they do. They upload current photos of their kitchen, their bath, their basement. Then they start playing: picking finishes, swapping materials, adjusting layout, dialing in the scope of work. They don't stop until what's on screen looks like what they've been imagining for years.
By the time they hit "request quote," they've already fallen in love with their design — which means they've sold themselves on the project before you've said a word.
And the moment they submit, EstiMate — the contractor side of this same coin — converts their Studio project into a real, itemized scope of work. Every line item is built from your catalog, your SKUs, your tier prices, your margins — not regional averages, not generic database guesses. The number that lands in your inbox is the number you would have written yourself. Consumables added. Permits flagged automatically (priced from your catalog by zip code). Dumpster loads calculated from demo scope. Every selection the homeowner makes assembles a line in real time. More on EstiMate further down — for now, just know the quote is already done before you open the email.
They land and step inside
One click on your Apex site. No signup, no friction.
They design their space
Photos, finishes, materials, scope of work — explored until something clicks.
They sell themselves
By the time they hit submit, they've fallen in love with their design — and the price.
EstiMate has the quote
Itemized from your catalog, your margins — never regional averages. See how the bidding engine works →
You're quoting ideas.
You're quoting decisions.
Homeowners explored finishes, picked styles, adjusted scope, and saw the price before they ever contacted you. That's the product.
Your website becomes a decision engine.
Four mechanics doing the work behind that flow — the reason every lead arrives already scoped.
Design first
Homeowners visualize the remodel before they ever talk to you. Multiple styles, multiple layouts, real renderings.
Structured choices
Style, finishes, level of work — concrete picks, not vague ideas. Every choice carries through to the quote.
Pre-scoped requests
You receive a project that already makes sense. Cabinets, countertops, electrical, scope flags — all itemized.
Editable pricing
They adjust finishes to match budget — before you ever step in. Most do, and that's a good thing.
The Studio is what they see.
EstiMate is what does the work.
One product. Two faces of the same brain. The Studio is the homeowner-facing experience that turns a curious visitor into a sold buyer. EstiMate is the contractor-facing engine that turns their design into a real, priced, ready-to-send quote — automatically.
Design Studio
The user-facing side of EstiMate. A homeowner builds their own scope of work — and falls in love with it.
- Designed to make them fall in love with their space before they ever talk to you
- They pick styles, finishes, materials, layouts, and scope tiers — interactively
- Every choice updates the price live against your real catalog
- They submit a complete project file when they're ready
They no longer fight your prices.
They fight their own budget.
EstiMate
Your AI-powered rehab calculator — and the brain that translates every Studio project into a finished quote.
- Standalone: walk a property, snap photos, get an itemized scope of work in seconds
- Connected to Studio: every homeowner choice assembles a real line item in real time
- Pulls from your catalog, your SKUs, your tier prices, your margins — never regional averages
- Auto-adds consumables, permits, and dumpster loads from the scope itself
The quote is done
before you open the email.
Included free in the Apex Pro subscription.
Both the Studio and EstiMate come bundled with Apex Pro at no additional cost. One subscription, the whole pipeline — site, intake, scope, quote, send.
The quote isn't created.
It's already done.
EstiMate tracks every selection the homeowner makes — finishes, fixtures, consumables, permits, dumpster, demo, labor — and assembles the quote line by line in real time as they design. By the time they hit submit, you're not building a quote. You're verifying one.
Homeowner designs
Picks a layout, a tier, a finish. Each choice is an EstiMate item — quartz, fixture, fan, fixture re-route, permit line.
EstiMate assembles in real time
Materials, consumables, permits, dumpster, labor, demo — pulled from your catalog with your tier prices and your margins, line by line.
Quote arrives done
You don't build it. You verify and send. Or set it to auto-send and skip even that step.
Margin protection, built in.
You set the waste factor and profit margin once. The homeowner sees a clean total. You see a protected bottom line. They negotiate with their own budget — not your profit.
Less leads. More jobs.
Faster profits.
The Studio works like a filter at the front door. Homeowners who weren't really going to buy — the ones with no budget, no commitment, just curiosity — don't make it through twelve minutes of designing their own kitchen. They self-select out before they ever reach you.
The homeowners who DO make it through have already picked their finishes, seen the price against your real catalog, and accepted the number. They've done the work of becoming a real buyer. You close more deals, faster, with less effort per deal.
Tire-kicker leads
Curiosity browsers don't survive the design step. They were never going to sign — now they don't waste your hour either.
Closed deals
The leads that DO arrive are pre-scoped, pre-priced, and emotionally committed. They came to confirm, not to shop.
Time to revenue
One visit, scope already agreed. No three rounds of estimates. Deposit signed before the second meeting.
Better jobs.
Less time wasted.
- Cold leads with no context
- "Can you give me a ballpark for my kitchen?"
- Endless back-and-forth on finishes
- Budget conversations that go nowhere
- Site visits for projects that aren't real
- Warm leads who know what they want
- A scoped, itemized project in your inbox
- Finishes already chosen, priced, confirmed
- A budget the homeowner already saw and accepted
- Site visits that close, not site visits that scout
Fewer leads. Better ones.
Homeowners who design it, buy it.
When someone spends time picking finishes, choosing a style, and watching the number move with their decisions, the project stops being a fantasy and becomes theirs.
By the time they hit "request quote," they've already done the emotional work of committing. You're not selling them on the project — they're selling themselves.
And because they're picking finishes against your real prices, when something is over their budget, they downgrade the tile — not your margin.
How early users describe the difference
Already on your Apex site.
Already wired to your prices.
This isn't a third-party tool you bolt onto WordPress. The Studio is part of the Apex platform — your site, your EstiMate catalog, your leads. One login, one bill, one workflow.
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Lives on your Apex site
The site you already have through Apex now has a Studio button. Homeowners design where they were already going to land.
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Wired to your EstiMate catalog
Your SKUs, your tier prices, your margins. The quote uses the same numbers you'd write yourself.
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Leads land where they always do
Same inbox, same notifications. Submitted designs show up alongside your other Apex leads.
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You stay in control
Adjust scope, edit pricing, decline jobs. The Studio prepares — you decide.
You own the lead.
You own the customer.
This isn't a marketplace. There's no shared lead pool, no auction, no other contractor seeing the same submission. The homeowner found you, designed on your site, contacted you.
Not another lead platform.
Lead services sell you contacts. We prepare them.
We don't send you leads.
We prepare them.
Turn your Apex site into a
remodeling engine.
Free in the Apex Pro subscription. No additional cost. Lives on the Apex site you already have.
Used by remodelers, design-build firms, and GCs. Lives on your Apex site, priced from your EstiMate catalog.